Business Intelligence Certification Practice Test 2025 – Complete Exam Prep

Establishing clear metrics is essential for justifying business decisions in analytics because metrics provide a quantifiable way to measure performance, assess outcomes, and support conclusions with data-driven evidence. Clear metrics align stakeholders on objectives and allow for the evaluation of success against defined benchmarks.

In analytics, decisions should be based on reliable, objective data rather than raw data alone, which may lack context or clarity. While incorporating subjective opinions can offer insights, it can also introduce bias that undermines the validity of the decision-making process. Additionally, focusing solely on past performance does not account for changing trends or future predictions necessary in a dynamic business environment. By setting clear metrics, organizations can create a framework for analysis, allowing decision-makers to justify choices based on consistent and measurable outcomes. This ensures that decisions are grounded in data that can be monitored and adjusted as necessary.