Certified Specialist Business Intelligence Practice Test

What is the essence of disruptive innovation in health care?

1. The result of new business possibilities in the marketplace

2. The responsibility of executives to nurture strategies with long-term potential

3. The process of planning new market entrance strategies

4. The courting of new consumer markets

The correct answer is: The result of new business possibilities in the marketplace

The essence of disruptive innovation in health care revolves around the emergence of new business possibilities in the marketplace. This concept refers to innovations that significantly alter the way health care is delivered or accessed, often providing simpler, more affordable, and more accessible solutions that challenge the status quo. In health care, disruptive innovations can lead to the development of technologies, services, or models that improve patient outcomes and broaden access for populations that may have been underserved. For instance, telemedicine and mobile health applications have transformed traditional care models by allowing patients to receive services remotely, making it easier for those in rural or low-income areas to access health care. In contrast, nurturing long-term strategies, planning market entrance strategies, and courting new consumer markets are important components of business overall, but they do not capture the core impact of disruptive innovation as effectively as the idea of new business possibilities in the marketplace does. Disruptive innovation inherently embodies a fundamental change in the industry dynamics, making existing products and services obsolete or less relevant, which is why focusing on the emergence of new business opportunities emphasizes its core essence.